Shopify theme + merchandising
Cobalt & Crown
A Shopify theme for a heritage diamond retailer, built so the marketing team can run campaigns without a developer.
Under NDA
The client's name, site, and results are confidential under a non-disclosure agreement. “Cobalt & Crown” is a project codename, not the client's real brand. This page describes what we built.
The Brief
A heritage diamond jeweler with a strong offline reputation needed an online storefront that converts high-intent shoppers without diluting the brand's legacy.
The Approach
- 01Rework product pages for clarity, and rebuild merchandising (badges, promotions, hero sections) so campaigns ship without a developer.
- 02Foreground craftsmanship and credibility so the tone matches a long-established brand rather than a generic template.
- 03Build the theme to support full-funnel tracking and regular optimisation.
What We Built
- Configurable product badges (sale, new, limited stock) driven from the theme editor.
- Promotional hero and banner sections as reusable, editor-controlled blocks.
- An extended theme settings schema so campaigns can be swapped without code.
The Result
A theme where merchandising and campaigns are run by the marketing team, freeing developers for product work.
Platform
Shopify
Stack & Tags
The method
that ships.
Structured enough to deliver. Flexible enough to fit you.
/ 01
Discover
We learn your business, audience, and goals inside out. No assumptions. Just clarity on what success looks like for you.
/ 02
Design
Wireframes and high-fidelity designs built for clarity and conversion, reviewed and refined before a line of code is written.
/ 03
Build
Clean, fast, pixel-perfect code. We build in sprints with regular check-ins so you are never in the dark.
/ 04
Ship
Deployment, QA, and ongoing support so you grow confidently after go-live.