Shopify
The Breath Source
A custom Shopify storefront for a breathwork and mindfulness brand, built around a conversion-focused buying flow.
The Brief
A wellness brand selling breathwork programs needed a storefront that felt calm and premium, not like a generic Shopify theme.
The Approach
- 01Designed custom sections instead of relying on stock theme blocks, so the storefront could carry the brand's specific tone.
- 02Simplified the path from landing to checkout, cutting steps that don't serve the purchase decision.
- 03Tuned image loading and section rendering for a storefront that feels fast on mobile, where most of this brand's traffic lands.
What We Built
- Custom Shopify Liquid sections built for the landing and product pages, replacing the default theme blocks.
- Checkout path simplified by removing redundant upsell steps between cart and payment.
- Mobile-first performance pass: deferred non-critical JavaScript, compressed hero imagery, and lazy-loaded below-the-fold sections.
The Result
A storefront built specifically around how this audience buys, rather than a generic template stretched to fit.
Platform
Shopify
Stack & Tags
The method
that ships.
Structured enough to deliver. Flexible enough to fit you.
/ 01
Discover
We learn your business, audience, and goals inside out. No assumptions. Just clarity on what success looks like for you.
/ 02
Design
Wireframes and high-fidelity designs built for clarity and conversion, reviewed and refined before a line of code is written.
/ 03
Build
Clean, fast, pixel-perfect code. We build in sprints with regular check-ins so you are never in the dark.
/ 04
Ship
Deployment, QA, and ongoing support so you grow confidently after go-live.