WordPress
NOVA ViA Wellness
Sister brand to NOVA ViA, a warmer, more accessible WordPress build for the wellness side of the business.
The Brief
A companion brand to NOVA ViA needed its own identity: same institutional trust, but a softer, more approachable design language for a wellness audience.
The Approach
- 01Differentiated the visual language from the parent brand (warmer palette, more open layout) while keeping the underlying content architecture consistent.
- 02Prioritized readability and accessible contrast for a wellness audience that skews older than a typical SaaS user base.
What We Built
- Custom WordPress theme, built as a visual variant of the NOVA ViA content architecture rather than a copy-paste clone.
- Typography and color system reworked for a warmer, more accessible feel (larger base font size, higher contrast body text).
- Shared template logic with NOVA ViA where the content type matched, kept separate where the brand needed its own voice.
The Result
A distinct brand presence for the wellness arm without duplicating the design and content work from scratch.
Platform
WordPress
Stack & Tags
The method
that ships.
Structured enough to deliver. Flexible enough to fit you.
/ 01
Discover
We learn your business, audience, and goals inside out. No assumptions. Just clarity on what success looks like for you.
/ 02
Design
Wireframes and high-fidelity designs built for clarity and conversion, reviewed and refined before a line of code is written.
/ 03
Build
Clean, fast, pixel-perfect code. We build in sprints with regular check-ins so you are never in the dark.
/ 04
Ship
Deployment, QA, and ongoing support so you grow confidently after go-live.